Amazon A+ Content Agency for higher conversion
An Amazon A+ Content agency plans, writes and designs a brand's enhanced product description on Amazon: image modules, comparison charts and a Brand Story instead of a plain text description. At TMG, every module answers a specific question your customers have before they buy. We measure success by the conversion rate per ASIN before and after launch.
As an Amazon content agency, we work in a fixed order: an audit of reviews, customer questions and competitors, then a module plan, copy and design in your brand's look. Before upload, we check every page against Amazon's guidelines for A+ Content. After launch, we test versions via Manage Your Experiments and keep the version that sells better according to the test result. The service is built for brand owners enrolled in Amazon Brand Registry.
€45M+
Managed marketplace revenue volume
15+
Consumer brands scaled
Basic + Premium
Both Amazon A+ formats, plus the Brand Story
What we take over for your A+ Content
Basic A+
Basic A+ is the standard format available to every brand enrolled in Amazon Brand Registry at no extra cost. It combines modules for image and text, comparison charts and technical specifications. We set the order based on the questions customers ask before buying: the main benefit first, then use and details, and finally a comparison chart with your own products. That way the page leads step by step to the purchase decision, on smartphones too.
Premium A+
Premium A+ is the advanced version with larger image areas, video modules, image carousels, hotspots and a Q&A module. Amazon ties eligibility to conditions that have changed over time; the A+ Content Manager in Seller Central shows which ones currently apply and whether your account qualifies. We check this, prepare any missing requirements and use video where it explains a product better than a still image.
Brand Story
The Brand Story is a brand carousel above the A+ section that you can assign to all ASINs of your brand. It shows what the brand stands for and links to further products or your Brand Store. We build it as a bridge from the single product to the range: brand promise, origin or manufacturing, plus the products customers need next. That way a shopper who passes on this product is more likely to stay with your brand.
Concept, copy and design
Every A+ page starts with a module plan: which buying question each module answers and which image backs up which claim. We write the copy in your brand's voice, short and readable on a smartphone, using the terms customers search for. The design follows your brand identity instead of a template. Key messages always appear as text as well, not only inside images, so customers and AI assistants like Rufus can pick them up.
Multilingual versions
Each Amazon marketplace needs A+ Content in its own language; a German version won't do in France. We work on Amazon DE, UK, FR, IT, ES, NL and BE and plan modules so they can be carried over market by market. Copy and image text are translated and localized rather than machine-transferred: units, standards, terms and examples fit the market. For Belgium we plan French and Dutch versions.
A/B testing via Manage Your Experiments
An A/B test via Manage Your Experiments shows whether a new A+ version sells more than the old one. Amazon shows both versions in parallel to randomly assigned customers and reports at the end which one performs better and with what probability. We test one clear hypothesis per experiment, such as video versus image or comparison chart at the top versus the bottom, and adopt the stronger version. Amazon only allows tests for ASINs with enough traffic.
From analysis to live content
Content audit
We read the reviews, customer questions and return reasons for your ASINs and compare the product pages of your main competitors. The result is a list of the buying arguments that are missing today and the questions that remain open before purchase. We assess existing A+ Content module by module: keep, rework or replace. The order of implementation follows revenue per ASIN.
Module plan and wireframe
For each product line we define which modules appear in which order and what message each module carries. The wireframe shows image ideas, text lengths and the comparison chart before any design work starts. That lets you correct content early and avoids later loops in design. If Premium A+ is unlocked, this is where we decide which content works better as video or carousel than as a still image.
Copy, design and guideline check
Copy and graphics are produced from the approved wireframe, and you sign off via a shared approval board. Before upload, we check every page against Amazon's guidelines for A+ Content: no prices or discounts, no guarantee claims, no customer reviews, no comparisons with other brands. This lowers the risk of Amazon rejecting the submission and delaying the launch.
Upload, review and testing
We upload the content in the A+ Content Manager, assign it to the right ASINs and follow Amazon's review through to approval. After launch, we check how it renders on desktop and smartphone. We then compare the conversion rate per ASIN in the Business Report before and after the switch and, where Amazon allows it, start an A/B test.
Why TMG as your A+ agency
Transparent models
A+ Content project
A one-off project for individual ASINs or whole product lines. The price depends on the number of ASINs and modules, Basic or Premium A+, the Brand Story, the number of languages and whether photos or renderings already exist.
- Content audit and module plan
- Copy and design per product line
- Brand Story on request
- Guideline check and upload
- Language versions for further markets
Full-Service Growth Partner
A+ Content as part of ongoing management of your brand: we look after content, listings and advertising together, adapt A+ to new products and seasons and keep testing versions against each other.
- A+ Content and Brand Story maintained continuously
- A/B tests via Manage Your Experiments
- Listing SEO and keyword research
- PPC management and retail media
- Account management and reporting
Every offer depends on scope and goals: projects are priced by ASINs, modules and languages, and full service has a fixed management fee. We never take a share of your ad spend.
Frequently asked questions about Amazon A+ Content
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