Amazon EU expansion agency: growing across Europe one market at a time
An Amazon EU expansion agency takes a product range that sells profitably in Germany to further European Amazon marketplaces: with market selection, the right fulfillment model, settled compliance obligations, translated listings and separate advertising for each country. We do this work for manufacturers and brands and measure every new market on contribution margin and TACoS, meaning ad spend relative to total revenue, before the next one starts.
We run the expansion in a fixed order: potential check and market selection, a compliance checklist per country, listing translation based on local keyword research, a launch with dedicated campaigns and then ongoing management per market. Your tax advisor and service providers handle VAT, OSS and EPR; we run the checklist and make sure no offer goes live before the documentation is stored in Seller Central.
7
Amazon marketplaces we work on: DE, UK, FR, IT, ES, NL, BE
€45M+
marketplace revenue managed
€5M+
retail media budget managed
What EU expansion with us includes
Market selection based on marketplace data
We choose the launch market by demand in your category, competition, price level, logistics and compliance effort, not by population. To do this, we measure search volume in the local language, check reviews and occupied ad placements in the top search results and calculate your margin with the fees of the target country. The result is a ranking with a launch market, a fallback candidate and a list of products to export.
Fulfillment model: EFN, Pan-EU or Remote Fulfilment
Which fulfillment model fits depends on how stable sales in the target market already are. We usually test new markets through the European Fulfilment Network (EFN): your stock stays in Germany and Amazon delivers across borders. Pan-EU pays off once sales hold up and the VAT numbers for the storage countries are in place, because you then pay domestic fulfillment fees. For the UK we look at Remote Fulfilment. We calculate the models per product, and the current Pan-EU requirements are in our EU expansion guide.
Translation and listings per language
Every listing in a target market is built on dedicated keyword research in that marketplace, not on a machine translation of the German text. Native speakers write or review titles, bullet points, descriptions and backend search terms. We also adapt image text, A+ Content, size charts and variation names. We use Amazon's tool for international listings only to create offers and align prices, not for the copy.
Advertising and management per market
We build advertising from scratch in every market: separate campaigns, search terms in the local language, a dedicated launch budget and separate targets. In the first weeks, automatic Sponsored Products campaigns deliver real search terms from the target marketplace, which we move into manual campaigns. We also protect your brand name in the new country. Each country is managed on TACoS and contribution margin, and reporting is split by market.
One market after another is our standard: launching several countries at once spreads budget and attention thin, and you learn too little from any of them. We only launch markets in parallel when compliance, stock and budget are in place for each one. The data from every launch feeds into the next.
How the expansion runs for each target market
Potential check and market selection
Every expansion starts with your baseline: we calculate the contribution margin of your products in Germany after Amazon fees and advertising and decide which products to export. We then assess several candidate markets with data from each marketplace. The result is a launch market, a fallback candidate and an expected sales volume per product as the basis for stock and budget.
Compliance: VAT, EPR, GPSR
Before any offer goes live, the obligations of the target country are settled. Your tax advisor handles VAT registrations and the OSS scheme, an EPR service provider handles EPR registrations, and your compliance partner handles labeling and product safety under GPSR. We run the checklist per country and store the documentation in Seller Central, without providing legal or tax advice. Details are in our articles on GPSR and on EPR and the EU packaging regulation PPWR.
Translate listings and launch
Listings only go live once the obligations are in place. We create the offers in the target marketplace, add translated copy, image text, A+ Content and backend search terms, and start the campaigns with a dedicated launch budget. For first reviews we only use permitted programs such as Amazon Vine, where it is available in the target marketplace. The result is first orders and real search term data from the new market.
Manage, evaluate, expand
After launch, we manage each market separately: bids, budgets and search terms weekly, TACoS and contribution margin in a separate report per country. If a market performs, we decide with you on moving to Pan-EU, adding products and the next target market. A market that does not perform is held or scaled back before budget flows into the next one.
Why TMG as your Amazon agency for expanding across Europe
Transparent models
Focused management
We take over one core area of the expansion, such as advertising per market or translation and listings. A good fit if your team runs the remaining tasks itself.
- One core area of your choice
- Implementation in all target markets
- Reporting with TACoS per country
- Direct Slack communication
Full-Service Growth Partner
The complete expansion in one engagement: market selection, compliance checklist, listings, advertising and management per country, coordinated with your tax advisor and service providers.
- Everything in focused management
- Potential check and fulfillment model per product
- Compliance checklist per country
- Listings and campaigns in all target markets
- Quarterly review with a decision per market
Custom quotes based on scope, meaning the number of markets, products and languages. Fixed management fee, no share of ad spend.
Frequently asked questions about Amazon EU expansion
Ready for Profitable Growth?
We review your account for free and show you concrete levers for profitable growth. Or book an intro call with Alex directly.