Amazon Full-Service Agency for brands without an in-house Amazon team
An Amazon full-service agency runs a brand's entire operational Amazon business: account management, listings and content, advertising, logistics coordination and reporting, steered by one team. At The Marketplace Guys, we work directly in your Seller Central or Vendor Central, do the work ourselves and align every action with revenue, margin and inventory. Internally, you need one contact person for approvals, cost prices and product data.
Full-service fits when Amazon is a relevant sales channel for your brand but you don't want to build your own team for account, content and advertising. We work as a growth partner, meaning shared revenue and margin targets, for a fixed management fee from €3,500 per month and with no percentage of your ad spend. Our track record: over €45M in managed marketplace revenue and over €5M in managed retail media budget.
€45M+
Managed marketplace revenue
15+
Consumer brands scaled
€5M+
Retail media budget managed
What full-service at TMG includes
Strategy and quarterly planning
We decide with you which products get priority on Amazon, at what price they sell and which events such as Prime Day or Black Friday are worth it. Every action has to be measured against revenue, contribution margin and TACoS. TACoS is ad spend as a share of total revenue, including organic sales. Every quarter we compare plan and actuals and set the next priorities, including new marketplaces.
Account and catalog management
We take over the daily work in Seller Central or Vendor Central: monitoring account health, handling cases with Seller Support or Vendor Support, fixing suppressed listings and catalog errors. This includes a clean parent-child structure for variations, correct categories, complete attributes, mandatory GPSR information and Brand Registry upkeep. We monitor prices and the Buy Box continuously so advertising and content never run on a blocked or misassigned offer.
Listings and content
We write and maintain listings based on keyword research: title, bullet points, description and backend keywords. A+ Content, the Brand Store and the briefing for product images build on that. The copy answers the questions shoppers ask on Amazon and in the AI assistant Rufus, and we check every claim against product data and manuals. We measure success by ranking, sessions and conversion rate per ASIN.
Retail media on Amazon
We build and run your campaigns in Sponsored Products, Sponsored Brands and Sponsored Display, separated into search terms with and without your brand name. We optimize bids, budgets, placements and negative keywords weekly, measured by TACoS and contribution margin per product line. New search terms from auto campaigns move into manual campaigns in a targeted way. TMG is an Amazon Ads Partner. You pay a fixed fee instead of a percentage of your ad budget.
Logistics coordination for FBA
We plan Fulfillment by Amazon replenishment per item based on sales, seasonality and current stock, create shipments in Send to Amazon and align dates and carton contents with your warehouse or forwarder. We keep an eye on storage capacity, IPI score (Amazon's inventory performance index) and long-term storage fees. The physical logistics stay with you or your service provider. Our goal: bestsellers stay in stock and slow movers cause no unnecessary storage fees.
Reporting and communication
Every week you get a report on revenue, contribution margin, TACoS and inventory per product line, plus a dashboard with the same numbers. We document every change in the account in a change log: what, when, why and with what effect. Coordination runs through a shared Slack channel and a regular steering call. We record decisions there in writing instead of scattering them across long email threads.
Marketplace Growth Advisory
Advisory is the consulting model for brands with their own Amazon team: we deliver strategy, playbooks and sparring, your team executes in the account. It fits when you lack direction and experience, not hands. The method is the same as in full-service, just without us taking over the day-to-day work.
How the handover to TMG works
Free growth audit
It starts with a free growth audit of your account. We review catalog, listings, advertising, inventory and profitability per product line and show you the biggest levers in a prioritized list. You get an honest assessment, even if we conclude that full-service isn't the right model for you or that a single focus area is enough.
Targets and quarterly roadmap
From the audit we jointly derive the targets: revenue, contribution margin, TACoS and inventory coverage per product line. This becomes a roadmap for the first quarter with a clear sequence and fixed responsibilities: what we take over, what you approve and what your team provides, such as purchase prices or product data. This roadmap is what you measure our work against.
Handover and onboarding
The handover follows a fixed sequence and doesn't interrupt your business. First we set up access and secure campaign history, reports and open cases. Then we clarify with your previous team or agency what is currently running. After that we implement the first fixes from the audit. We don't pause live campaigns along the way, we migrate them step by step to our structure.
Ongoing work in a weekly rhythm
After that we work in a fixed weekly rhythm: optimize advertising, maintain listings and catalog, plan replenishment, send the report. In the steering call we discuss numbers, decisions and the next steps from the roadmap. In the quarterly review we check targets against results and adjust priorities. The change log shows you at any time what we worked on and what effect it had.
Why brands work with us
Transparent models
Focus support
For brands that hand over one core area such as advertising or listings and steer everything else themselves.
- Ongoing support for one core area
- Prioritized optimization backlog
- Weekly reporting and monthly strategy call
- Direct Slack channel
Full-Service Growth Partner
For brands that want to hand their entire operational Amazon business to one team.
- Account management and catalog upkeep
- Listings and A+ Content
- Retail media steered by TACoS
- FBA replenishment and shipment planning
- Weekly reporting and steering call
Every offer depends on scope, meaning the number of ASINs, marketplaces and channels. You pay a fixed management fee and no share of your ad spend.
Frequently asked questions about full-service
Ready for Profitable Growth?
We review your account for free and show you concrete levers for profitable growth. Or book an intro call with Alex directly.