MPG ConnectHow does data onboarding with us look?
Every brand we manage starts with a clean data connection. Instead of monthly export files we work from the reports in your own selling account, refreshed daily. MPG Connect is the application you use to grant us that read-only access, through Amazon's own consent screen, without us ever seeing a password or an API key.
MPG Connect is an application by The Marketplace Guys UG (haftungsbeschränkt), Bielefeld, Germany.
- Read-only access to reporting data
- No buyer data, no PII roles requested
- Revocable at any time in Seller Central
- Free of charge, no fee attached to it
Decisions from your numbers, not from a hunch
The reason for the data onboarding is simple: we want to back every recommendation with your actual numbers. That needs the data complete, current and in one place.
Daily, not monthly
Reports load automatically every night. We see drops in visibility, stock or buy box within days instead of in a month-end report.
One source for every question
Sales, traffic, search queries, inventory, pricing and costs sit together. Nobody has to reassemble a metric from several exports, and the numbers do not contradict each other.
Traceable, not asserted
Every action we propose can be traced back to the report line it came from. You can check any number yourself.
No manual detour
Nobody pulls, renames and emails reports by hand. Your share of the work is a single approval.
Onboarding in five steps
Usually done in a single day. Your part is one approval on Amazon's consent screen.
We create your brand
Your brand is created in MPG Connect. You receive a private link: signed, single use, and it expires.
You approve on Amazon's own screen
You open the link and approve read-only reporting access on Amazon's consent screen, inside your own Seller Central.
The connection goes live
The status in MPG Connect flips to connected and the first report pull starts.
Data keeps loading daily
The reporting workspace fills with your brand's reports and refreshes every day.
You can revoke at any time
In Seller Central under Manage your apps you withdraw access in one click. After that MPG Connect can no longer retrieve reports.
No password, no API keys, no seller credentials: MPG Connect only ever receives the token Amazon issues after your approval.
The reporting workspace
Once access is granted, your brand's reports load into our reporting workspace every night. Each question has its own view, refreshed daily. Your MPG team operates the workspace: you approve the connect link and receive the analysis from us.
Views in the workspace
Overview
Revenue, ad spend, ACoS, TACoS and ad share per day and marketplace.
Campaigns
Campaigns by type (Sponsored Products, Brands, Display), state and budget, with spend, sales and ACoS over time.
Keywords
Keyword performance across the selected window, aggregated, sortable and paginated.
Search Terms
The search terms shoppers actually typed, with impressions, clicks, sales and wasted spend.
Placements
Performance by placement: top of search, rest of search and product pages.
Products
ASIN level: sessions, page views, units, revenue and ad share per product.
SQP
Search query performance per query and week: share of impressions, clicks and purchases.
Market
Reviews, buy box status and inventory health as a current snapshot with history.
Ranks
Organic rankings and SERP snapshots for the tracked keyword lists.
Pipeline
Data freshness: which report was pulled when, per brand and marketplace.
The reports MPG Connect retrieves
MPG Connect requests exactly the reporting roles this analysis needs. None of them carries personally identifiable buyer information.
Role: Brand Analytics
Sales, traffic and search queries
Sessions, page views, conversion, units and ordered revenue by ASIN and by day, plus search query performance per query with impressions, clicks, purchases and your share of each.
- Sales and traffic history by ASIN, day and marketplace
- Search query performance per query and week
- Built on top of both: organic rank and share of voice
Role: Inventory and Order Tracking
Orders and listing performance
Order and sales reports as the basis for listing level performance, from marketplace totals down to a single SKU.
- Order and sales reports per marketplace
- Performance per listing and SKU
- Advertised revenue reconciled against total revenue
Role: Amazon Fulfillment
FBA inventory
FBA inventory data for stock planning: what lasts how long, what needs restocking, where too much is sitting.
- Stock cover per SKU and marketplace
- Restock need and overstock
- Inventory health over time
Role: Product Listing
Catalog and listing quality
Your brand's catalog data as the basis for titles, attributes and the mapping of variations to their parent.
- Catalog per brand and marketplace
- SKU, ASIN and parent mapping
- Foundation for listing quality checks
Role: Pricing
Price and buy box
Prices and buy box status over time, so price changes and buy box losses surface before they show up in revenue.
- Price history per ASIN
- Buy box share and loss
- Snapshots on a daily cadence
Role: Finance and Accounting
Settlements and fees
Settlement and fee data to set revenue against Amazon costs and calculate contribution per product.
- Settlements and fee line items
- Revenue against Amazon costs
- Contribution reporting per product
What we see and how it is protected
Business reporting data only
MPG Connect retrieves business reports: sales, traffic, inventory, catalog, pricing and settlements. No role containing personally identifiable buyer information is requested, and no buyer data is processed.
Tokens encrypted at rest
The authorization token is encrypted with AES-256-GCM envelope encryption before it is stored. It never reaches a browser and never appears in a log line.
Tight access control
Tokens are readable only through a server-side service credential, and row level security blocks every other database access. Admin access to MPG Connect requires a login plus a second factor and is limited to a named allowlist.
Encrypted in transit
Every connection to Amazon and to the database uses TLS 1.2 or higher. Report data is held in a managed Postgres database, encrypted at rest.
Deletion means deletion
On revocation or at the end of the engagement the stored token is deleted, not anonymised and kept.
Read-only, never write
Nothing in your account is changed through MPG Connect: no prices, no listings, no campaigns. The access exists to retrieve reports and nothing else.
Processing details are in our privacy policy.
The data onboarding is free
We charge nothing for MPG Connect or for the onboarding. There is no licence fee, no setup fee, no per-marketplace charge and no cost to revoke. The application is not sold separately either.
- No licence or usage fee
- No setup fee for the connection
- No charge per marketplace or per report
- Revoke any time, at no cost
Contact
Questions about the data onboarding?
Tell us which brand and which marketplaces this is about, or just ask how the process works. We reply within 24 hours.
Availability
Status and marketplaces
MPG Connect is built and ready for use: we connect new brands through it as part of MPG onboarding.
- Marketplaces
- Amazon Germany, France, Italy, Spain, the Netherlands and Belgium. Further Amazon EU marketplaces on request.
- Who it is for
- Brands and manufacturers who have The Marketplace Guys manage their Amazon business. MPG Connect is not sold as a standalone self-service tool.
- What you need
- An Amazon Seller Central account with permission to authorize applications. Nothing else.
Support
Direct contact
Questions about access, revocation or your data go straight to the two managing directors, with no ticket system in between.
Address
Ritterstraße 8, 33602 Bielefeld
The Marketplace Guys UG (haftungsbeschränkt)
Response within 24 hours.
Frequently asked questions
MPG Connect is an independent application by The Marketplace Guys UG (haftungsbeschränkt) and is not provided by Amazon. Amazon is a trademark of Amazon.com, Inc. or its affiliates.