Amazon marketplace agency for manufacturers and D2C brands
An Amazon marketplace agency runs a brand's entire business on Amazon and other marketplaces: strategy, listings, advertising, content and account management from one team. The Marketplace Guys takes on this role as a growth partner for manufacturers and D2C brands. Success is measured by revenue and margin per marketplace, not by the number of tasks completed.
We are an Amazon agency based in Bielefeld, founded in 2022 by Alexander Schnelle and Bhavesh Tailor, and an Amazon Ads Partner. Our team brings over 15 years of combined marketplace experience, has managed over 45 million euros in marketplace revenue volume and has scaled over 15 consumer brands. This page covers strategy and management as a whole; the purely operational complete package is described on our Amazon Full-Service Agency page.
We review your account and send you quick wins for content and advertising plus a recommendation for the next quarter.
What we take on as a marketplace agency
Strategy & Account Management
For each brand and marketplace we define which products should grow, at what price and with which ad budget. The basis is a per-item analysis of revenue, ad costs and stock. After that we run the account day to day: maintaining catalog and variations, keeping an eye on prices and stock, resolving cases with Seller Support or Vendor Support. Open tasks sit in a shared backlog you can view.
- Growth plan per brand and marketplace with revenue and margin targets
- Catalog, variation and pricing strategy
- Case handling with Seller Support and Vendor Support
Amazon SEO & Listing Optimization
Listing optimization makes sure Amazon shows your product for the right search terms and the listing convinces buyers. We start with keyword research per product and turn it into titles, bullet points and backend keywords. Images, A+ Content and the Brand Store follow, because they decide conversion. For Rufus, Amazon's AI assistant, we add answers to typical purchase questions. We measure the impact in Brand Analytics and the Search Query Performance report.
- Keyword research, titles, bullet points and backend keywords
- A+ Content, Premium A+ and Brand Store
- Listings that Rufus and AI search understand
Amazon PPC & Advertising
We steer advertising on Amazon by TACoS, meaning ad costs relative to total revenue, and not just by ACoS. That shows you whether ads push organic growth or merely buy revenue. We structure Sponsored Products, Sponsored Brands, Sponsored Display and, where useful, DSP per product line, adjust bids and budgets weekly and maintain negative keywords. The details are on our Amazon PPC Agency page.
- Campaign structure per product line with a TACoS target
- Weekly bid and budget management with negative keywords
- Fixed fee with no percentage of ad spend
Multi-Marketplace & Expansion
For us, expansion means numbers first, then the next market. For each country and channel we check demand, competition, fees and logistics, including Kaufland or Zalando, and start where your range earns margin. On Amazon we work in DE, UK, FR, IT, ES, NL and BE. We run OTTO advertising with marginly, our own tool built on the official OTTO Ads API; marginly is an official OTTO Service Partner.
- Amazon DE, UK, FR, IT, ES, NL and BE
- OTTO Sponsored Product Ads with our tool marginly
- Pan-EU and EFN with stock planning per country
How we work with you
Audit & Analysis
We start with an audit of your account. We review account health, catalog structure, listings, ad accounts and competition, and calculate for every item how much revenue comes organically and how much through advertising. The result is a list of the biggest levers, sorted by impact and effort. You receive it even if we end up not working together.
Strategy & Roadmap
The audit becomes a plan. Together we set targets for revenue, margin and TACoS per marketplace and turn them into a prioritized roadmap for the next quarter. It states which products come first, what ad budget that requires and who delivers what: us, your team or external partners such as photographers or logistics providers.
Execution
During execution we work through the roadmap from top to bottom. Revised listings go live, campaigns get restructured, catalog errors and variations get cleaned up, prices and deals get planned. We upload changes to ad campaigns as documented bulk files, so every adjustment stays traceable. Each week you see what was done and what comes next.
Optimization & Scaling
After launch a fixed weekly rhythm takes over. We analyze search terms, bids, placements and stock, exclude terms that bring no revenue over a longer period and raise budgets where TACoS and margin allow. What doesn't work gets rolled back. Only when a market runs profitably and stably do we propose new categories or marketplaces.
Reporting & Communication
You get a report with few metrics, each with an explanation and a comparison to the previous period: revenue, margin, TACoS and stock position per marketplace, plus a regular strategy call. Questions go through a shared Slack channel instead of long email chains. Decisions that cost money are yours; we provide the numbers and a clear recommendation.
What we can prove
We can prove managed revenue volume, managed ad budget and client projects with names and numbers. All figures come from our own work; we deliberately don't show industry averages or anonymous success rates.
| Area | Result |
|---|---|
| Managed revenue volume | over 45 million euros on marketplaces |
| Retail media budget | over 5 million euros managed |
| Case Blumeideal | +83.9% sales quarter to date (317,076 euros), +104.1% units (10,817 units) |
| Case Vonmählen | over 450,000 euros in revenue, over 13,000 units sold |
| Experience | over 15 consumer brands scaled, over 15 years of combined marketplace experience |
Why brands choose us as their Amazon agency
Transparent models
Focus Area Management
For brands with their own team that want to hand one core area such as SEO or PPC to specialists.
- Ongoing management of SEO or PPC
- Weekly reporting and monthly strategy call
- Direct coordination in Slack
- Prioritized optimization backlog
Full-Service Growth Partner
For brands that want to hand their marketplace business, from strategy to daily operations, to one team.
- Strategy and complete account management
- Listing SEO and advertising from one team
- Content with A+ and Brand Store
- Expansion to OTTO and more Amazon countries
- Weekly calls and prioritized execution
The concrete offer depends on your range, the number of marketplaces and your goals. Fixed management fee, no percentage of ad spend.
Frequently asked questions about Amazon agencies
Ready for Profitable Growth?
We review your account for free and show you concrete levers for profitable growth. Or book an intro call with Alex directly.