Amazon product image agency: from click to purchase
An Amazon product image agency plans, produces and tests the images of an Amazon listing, from the main image in search through infographics and lifestyle shots to video, to raise click-through and conversion rate. The main image decides whether shoppers click in search. The gallery decides whether they buy, even though nobody can touch the product.
We plan images from the search result backwards: weak click-through often comes from the main image, weak conversion from the gallery, price or reviews. So we check the data first, then build the image plan, produce photography, 3D, video or AI staging on a real photo base, and measure after upload whether click-through and conversion rate move. For new products, a comparison with the top results replaces the missing data.
85%
Minimum share of the main image the product must fill, according to Amazon Seller Central
€45M+
Managed marketplace revenue volume
15+
Scaled consumer brands
The Amazon product images we create
Main image to Amazon's rules
The main image is the picture shoppers see in search results, so it decides the click. According to Amazon Seller Central: a real photo, pure white background, the product fills at least 85% of the frame, no text, logos or badges, and only items included in the box. Within these rules we work on angle, lighting and composition so your product looks larger and clearer on a smartphone than the offers next to it.
Gallery with infographics and lifestyle
The gallery answers the questions shoppers would otherwise settle in a store. According to Amazon Seller Central, up to nine images per listing are possible, and we give every position a job: dimensions and size comparison, material and details, everyday use, what's in the box, difference from alternatives. Infographics carry few, large words so they stay readable on a smartphone. Lifestyle shots show who uses the product and for what.
3D renderings and AI images
We use 3D renderings where photography hits its limits: exploded views, cutaways, inner workings or color variants that don't exist as samples yet. We use AI for backgrounds and staging, always based on a real product photo, and the product itself stays unchanged. For the main image, Amazon requires a real photo. Our blog guide to AI product images explains which rules Amazon sets for AI images.
Product video
A product video shows what still images can't: motion, handling, size in the hand, assembly or results. We plan it so the product is in action within the first seconds and the message works without sound, because Sponsored Brands video starts muted in search results. We cut the same footage for the listing gallery, the Brand Store and Sponsored Brands video, so ads and product page tell the same story.
How an image project runs
Image audit in search results
It starts with an image audit in search results. We enter your most important search terms on a smartphone and compare your main image with the top results: product size in the frame, angle, how recognizable the variant is. Then we check the gallery against customer questions, reviews and return reasons. The result is a list per ASIN: what's missing, what breaks Amazon's rules and what comes first.
Image plan per ASIN
The audit becomes an image plan per ASIN. For every image position it defines which buying question it answers, which statement appears on it as text, and whether we photograph, render or stage it on a photo base. You approve the plan before production starts, which saves corrections later. If you also sell in the UK, France or Italy, we plan the text overlays in each language right away.
Production and rule check
We produce what the product needs: studio photography with your samples, 3D renderings from CAD data, compositing or AI staging on a real product photo. Before delivery we check every visual against Amazon's image guidelines: pure white background and no text on the main image, zoom-ready resolution, correct colors and dimensions. You approve the drafts and receive the files ready for upload.
Upload, measurement and image test
After upload we measure whether the images work. We compare click-through and conversion rate over equally long periods before and after the switch, using Search Query Performance in Brand Analytics and the Business Report, and record changes to price or ads in the same period. If your brand is in Brand Registry and the listing has enough traffic, we test main image variants via Manage Your Experiments.
Why product images from TMG
Transparent models
Image project
Main image, gallery and video as a one-off project. The price depends on the number of ASINs, the number of images per ASIN, the format such as photo, 3D or video, and the languages of the text overlays. After the image audit you get a fixed price.
- Image audit in search results
- Image plan per ASIN
- Main image and gallery
- 3D renderings or video as needed
- Text overlays per marketplace language
Full-Service Growth Partner
Images as part of ongoing management: image planning and image tests run together with listings, A+ Content, advertising and reporting, so everything works toward the same goals.
- Ongoing image planning and tests
- Listing optimization and A+ Content
- Amazon PPC and retail media
- Account management and reporting
Every quote depends on scope and comes in writing after the first call. We bill ongoing management as a fixed management fee, with no percentage of your ad spend.
Frequently asked questions about Amazon product images
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