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Amazon Advertising is no longer optional — it's the key lever for visibility, ranking, and profitable growth on Amazon. But without a clear strategy, campaigns burn budget instead of multiplying it.
As a specialized Amazon PPC agency, we build campaign structures designed for profitability from day one. No blind spending, no guessing at ACOS — just data-driven decisions based on real performance data.
The backbone of any Amazon advertising strategy. We structure SP campaigns based on clear funnel logic:
Every campaign gets a defined role. No keyword chaos, no cannibalization between campaigns, clear budget allocation based on performance.
Brand visibility on the top positions of search results:
Retargeting and audience-based targeting beyond search results:
Programmatic advertising for brands thinking beyond Amazon search. Display and video ads on Amazon-owned properties (Fire TV, IMDb, Twitch) and the open web. Ideal for upper-funnel awareness, retargeting sequences, and longer customer journeys at higher price points.
Analyze campaign structure, keyword coverage, budget allocation by campaign type and SKU, wasted spend, search term quality, ACOS/TACOS trends, and placement performance.
Define target KPIs (ACOS, TACOS, ROAS), set budget allocation per campaign type, and build a clear campaign hierarchy. Every product gets a defined advertising role.
Build or restructure the complete campaign setup. Keyword harvesting, negative keyword lists, bid strategy, and dayparting — everything systematically configured.
Continuous optimization based on search term reports, placement data, and conversion metrics. Bid adjustments, keyword graduation, budget reallocation.
Weekly performance reports with all relevant KPIs. Plus live dashboards for real-time insights. You can see at any time which campaigns are performing.
We manage over EUR 5M in Retail Media budget for our clients.
| KPI | Typical Result |
|---|---|
| ACOS | Reduction of 15–30% |
| Advertising Revenue | Increase of 40–80% |
| Wasted Spend | Reduction of 20–50% |
| Organic Ranking | Improvement through strategic PPC boost |
| TACOS | Reduction while total revenue increases |
Let's find out in a free initial consultation how we can scale your Amazon revenue.