Case Studies – Strategically executed. Operationally scaled.

Numbers don't lie. Here we show how we achieved measurable growth on Amazon for our clients. Every success story documents the initial situation, approach, and results – transparent and verifiable.

Blumeideal Vonmählen

× The Marketplace Guys

Growth ReportReal client data

QTD Jan–Feb 2026 vs. 2025

+83.9%

€317,076

Sales growth

+104.1%

10,817 units

Units growth

Q4 2025 vs. Q4 2024

+55.4%

€424,974

Sales growth

+60.1%

13,929 units

Units growth

5 marketsEU expansion in one rollout: FR · IT · ES · BE · NL

Initial Situation

Blumeideal was already active on Amazon DE, but the setup had grown organically over time. Potential was there – but scaling and controllability were unnecessarily complicated.

Parent-child logic inconsistent – variants and data fragmented
New products launched without a clear Amazon launch strategy
Bestseller pricing too conservative – average order value and contribution margin below potential
Prime badge not used across the board – conversion lever wasted
Advertising setup not properly structured
EU markets not systematically developed
Content and images below current conversion standards

What We Did

Catalog structure cleaned up: Entire parent-child logic standardized. Parents lead, variants properly bundled, reporting and PPC made controllable.

New products strategically planned: Variant extensions designed to work on Amazon: search volume, competition, price points, variant logic, and launch mechanics.

Pricing strategy: Targeted price increases on bestsellers. Average order value and profitability increased without unnecessarily hurting conversion.

Seller Fulfilled Prime rollout: Prime badge scaled as a conversion boost across the entire product range.

Advertising restructured: Campaigns structurally reorganized: clear roles per SKU, funnel logic, better budget allocation.

EU expansion: Product range expanded to FR, IT, ES, BE, and NL. Localized listings, market-specific PPC strategies.

Content & images: Copy and images optimized for conversion: clearer value propositions, better variant navigation.

× The Marketplace Guys

Growth ReportReal client data

Since relaunch

13,000+

Units sold

€450,000+

Revenue

0 → 6 figures

In just a few months

Initial Situation

Vonmählen is a premium brand for tech accessories from Northern Germany. Until 2025, Amazon was not an active focus channel. Products were sold through resellers – without control over content, pricing, or brand presence.

Inconsistent brand presence due to uncontrolled reseller listings
No control over visibility and customer experience
Only a few products actively available on Amazon
Premium positioning had to compete in the highly competitive mobile accessories market

What We Did

Relaunch, not just launch: All listings completely rebuilt – optimized for SEO, keywords, and conversion.

Content overhaul: A+ Content, Brand Store, new images and product copy for a consistent, premium-worthy brand experience.

Reseller management: Coordination to clean up old reseller listings and regain control over the brand.

PPC strategy: Structured campaigns for rapid visibility: Sponsored Products for conversion, Sponsored Brands for brand awareness.

Performance monitoring: Continuous optimization based on data and market feedback. Weekly analysis and strategic adjustments.

All Services|Amazon PPC|Amazon SEO

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