Podcast

Marketplace Heroes

Alexander Schnelle sharing Amazon strategies that worked at SNOCKS and Oceans Apart.

Episodes

Marketplace Heroes by mala markets|~45 min

SNOCKS & OCEANSAPART: Success Strategies on Amazon

Alexander Schnelle was Head of E-Commerce at SNOCKS and Oceans Apart, two of Germany's most prominent D2C brands. In this episode, he shares practical insights on marketplace strategies, PPC optimization, internationalization, and the KPIs that truly matter.

•Marketplace strategy for D2C brands on Amazon

•PPC & DSP: Performance advertising in practice

•Internationalization: 26 countries, one strategy

•Deals & Lightning Deals as a ranking lever

•Rufus AI and the future of Amazon search

•ACOS vs. TACoS: Steering the right KPIs

•Content strategy and review management

•Profitability and margin optimization

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