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Free Amazon Resources

Practical guides, playbooks, and checklists for profitable Amazon growth. Written by experts, free to download.

Reporting

Sample: Weekly Reporting

This is how we report to our clients every week: management summary, findings with actions, a change log with measured impact, and net TACoS per product. Fictional brand, real structure: every metric is a traceable formula. The sheet is in German.

13 tabs · Google SheetAlexander Schnelle, TMG

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FBA

Amazon FBA Starter Guide 2026

$830 billion GMV, 450 million monthly visits to Amazon.de alone, and you’re not selling yet? This guide walks you through starting on Amazon in 2026: from account setup to product research to your first PPC campaign. Compact, current, no buzzwords.

8 PagesAlexander Schnelle, TMG

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PPC

Amazon PPC Playbook

The average Amazon ACOS is 30.20%. Our clients run at 15-20%. The difference? Campaign structure, bidding strategy, and systematic optimization. This playbook reveals the exact structures we use across 15+ brands, including the 10 most expensive mistakes 80% of sellers make.

10 PagesAlexander Schnelle, TMG

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KI

KI im E-Commerce: 10 Workflows

Listing creation in 10 minutes instead of 3 hours. Review analysis at the push of a button. USP images based on real customer intent. We show you 10 concrete AI workflows we use daily, with tool recommendations, prompts, and step-by-step instructions. No hype, just practice.

10 PagesAlexander Schnelle, TMG

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EU

Marketplace-Expansion Checklist

Amazon DE is running? Time for France, Italy, and Spain. But careful: just translating isn’t enough. This guide covers everything: from OSS and VAT registration to LUCID and EPR to the right FBA logistics. With a concrete timeline and checklist for the first 8 weeks.

12 PagesAlexander Schnelle, TMG

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SEO

Amazon SEO Guide

59.52% of Amazon traffic comes from mobile. Amazon’s AI assistant Rufus was used by more than 300 million customers in 2025, per Amazon, and only recommends products with 4+ stars. The rules for Amazon SEO have fundamentally changed. This guide shows you how listings actually rank in 2026: keyword strategy, content structure, A+ Content, and the 249-byte rule that almost everyone gets wrong.

10 PagesAlexander Schnelle, TMG

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PPC

Amazon Ads Audit Template

Your Amazon ad budget works hard, but does it work smart? This audit template covers the 30 most important checkpoints: campaign structure, keyword health, bidding efficiency, and wasted spend. The same methodology we apply with every new client. Now as a self-service version.

6 PagesAlexander Schnelle, TMG

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SEO

Listing-Optimierung Checkliste

Title, bullet points, backend keywords, main image, A+ Content, Rufus optimization: everything at a glance. This checklist covers every relevant point for a perfect Amazon listing: with current character limits, the 249-byte rule, and the new title guidelines since January 2025.

2 PagesAlexander Schnelle, TMG

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Strategie

Amazon Launch Checkliste

From trade registration through LUCID and GPSR to your first campaign setup: This checklist guides you week by week through every step you need before going live on Amazon. Including timeline, cost estimates, and the most common mistakes newcomers make.

4 PagesAlexander Schnelle, TMG

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Legal

EU AI Act Info für Marketplace-Seller

The EU AI Act fundamentally changes how AI tools are used on Amazon. This PDF explains the four risk tiers, Article 50 transparency obligations (from August 2026), the AI literacy requirement (since February 2025), and what sellers need to prepare, with checklist.

4 PagesAlexander Schnelle, TMG

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Content

Bildanforderungen Fashion-Marktplätze

Zalando, About You, Breuninger, and OTTO compared: formats, backgrounds (#FFFFFF vs. #F4F4F5 vs. #FBF3E3), minimum resolutions, required views per category, posing guidelines, and an upload checklist. The complete guide for fashion sellers.

12 PagesAlexander Schnelle, TMG

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