TikTok Shop ads agency: run GMV Max instead of burning budget.
Since July 2025 GMV Max has been the only supported campaign type for TikTok Shop Ads. That removes most classic campaign work: no manual audiences, no bid per ad group, no placement selection. The algorithm pulls organic videos, ads and affiliate content into one campaign and optimises for the shop's total return.
What remains still decides the outcome: catalogue quality, creative supply, commission logic and budget control. That is what we work on, and we measure contribution margin rather than a ROAS that quietly ignores creator commission.
GMV Max
the only supported campaign type for TikTok Shop Ads since July 2025
Product + LIVE
two campaign types we run depending on assortment and format
29.80 €
average order value in Germany, which sets the frame for viable click prices (source: TikTok Newsroom)
What we work on when the campaign steers itself
The catalogue is a ranking factor
GMV Max picks products, creatives and placements on its own. Its basis is your catalogue. Incomplete attributes, weak images or badly maintained variants cost delivery directly. We get the catalogue to a state the algorithm can actually work with before we raise budget.
A creative pipeline, not a single video
This campaign type burns through creatives quickly because it tests constantly. One video is not enough, and one perfect video least of all. We organise a running supply of brand and creator material, prune by sales performance, and hand you concrete briefs instead of generic content advice.
Treat Product and LIVE separately
Product campaigns run permanently and carry the base business. LIVE campaigns optimise traffic onto a running session and only pay off with the right assortment and a prepared host. We start with Product and add LIVE once there is a demonstrable reason.
Budget and targets on a real cost base
A ROAS target that ignores platform commission and creator commission leads predictably into losses. We derive your targets from margin, commission and content cost, and steer budgets along that line rather than along a round wish figure.
Linked to Amazon
Part of the demand your TikTok campaigns create converts on Amazon later. Looking only at the campaign therefore undervalues the channel systematically. We make the effect visible through Amazon Attribution and factor it into budget decisions.
What has to be in place before budget flows
GMV Max forgives little. Because the campaign type picks products, creatives and placements itself, gaps in the foundation hit delivery directly. We check these six points before launch, and if two are missing we recommend postponing rather than spending a test budget.
How we start an ads setup
Set the cost base and the target
Before a campaign runs, the maths is settled: margin, 9 percent platform commission, creator commission, content cost. That produces the target the campaign has to carry.
Check catalogue and tracking
Attributes, images, variants and availability. Plus the question of whether sales are attributed cleanly. A setup on a patchy catalogue produces data you cannot learn from.
Product campaigns on a limited budget
We deliberately start small and let the algorithm gather data first. Scaling early on a thin creative base is the most common expensive mistake on this channel.
Feed creatives in, prune them out
New material in weekly, weak material out. Judged on sales performance, not on views or on what the team likes.
Scale along the cost base
Budget rises only as long as contribution margin follows. Plus weekly reporting that shows TikTok and Amazon side by side.
What sets us apart from a classic ads agency
Questions about TikTok Shop Ads
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