Amazon Brand Store Agency: your brand shop on Amazon
An Amazon Brand Store agency plans, designs and maintains a brand's Brand Store: the free, multi-page brand shop that Amazon provides inside Amazon to brands enrolled in Brand Registry. Shoppers reach it via the brand link below every product title of the brand, via Sponsored Brands ads and via external links. Inside the store you show only products from your own brand.
We build the store as a destination for your traffic, not as a digital business card: a homepage, subpages per product line or buying occasion and navigation that follows how your customers search. Then we connect it to Sponsored Brands, read visitors, page views and attributed sales per traffic source in Store Insights, and update it for seasonal peaks, new products and deals. The store is measured by sales per visitor, not by its looks.
€45M+
Marketplace revenue under management
€5M+
Retail media budget managed
15+
Consumer brands scaled
What we take over for your Brand Store
Store architecture
We define which pages your store needs and how shoppers navigate between them. The basis is your assortment, the revenue split per product line and the search terms from Brand Analytics. Every subpage gets exactly one topic: a product line, a buying occasion or a customer problem. Because, according to Amazon Ads, the Sponsored Brands format Store Spotlight requires several subpages, we plan the structure around your campaigns from the start.
Design and layout
We design the homepage and subpages in your brand's look: header, large image tiles, product grids, shoppable images where shoppers click products directly in the picture, and category tiles for navigation. We design for the smartphone first and also check every page in the desktop view. Fonts, colors and image style come from your corporate design so that store, website and packaging visibly belong together.
Copy, images and video
We write the store copy and select images and videos so they tell the same story as your listings and your A+ Content. Every page answers the questions shoppers ask before buying: who the product is for, how the variants differ, what is in the box. If imagery is missing, we plan the shoot or renderings into the project. For stores on Amazon UK, FR, IT, ES, NL and BE we deliver translated versions instead of machine-generated ones.
Build in the Store Builder
We build the store directly in the Store Builder of your Amazon account, add dynamic modules such as best seller and deal tiles and link every product tile to the right ASIN. Before submitting, we check links, variants and rendering on desktop and smartphone. Amazon reviews every new store version before publication. We catch typical rejection reasons such as price claims in images or unsupported superlatives beforehand.
Seasonal upkeep
A store that stays unchanged after launch soon shows old promotions, points to discontinued products and misses new launches. That is why we maintain it along a seasonal calendar: updates before Prime Day, Prime Big Deal Days, Black Friday and Christmas, new pages for product launches and cleanup when the assortment changes. We log every change so Store Insights show how visitors and sales develop afterwards.
How your Brand Store comes together
Analyze assortment and search
First we clarify which products, audiences and buying occasions the store has to cover. To do this we analyze revenue per product line, search terms from Brand Analytics and, if available, the Store Insights of your existing store. The result is a page plan: which subpages exist, what goal each page has and which campaigns will link to it later.
Concept and design
The page plan becomes wireframes for the homepage and subpages, starting with the mobile view. Next come the design drafts with images, copy and product tiles. You see every page before the build and either approve it or request changes. We only build after your approval, which avoids rework in the finished store.
Build, QA and approval
We implement the approved drafts in the Store Builder and check every page in the desktop and mobile preview, including links, ASINs and variant display. Then we submit the store to Amazon for review. If Amazon rejects individual elements, we adjust them and resubmit until the store is live. You get the link as soon as it is published.
Traffic and optimization
After go-live we connect the store to your Sponsored Brands campaigns so that every campaign leads to the matching subpage. For external channels such as newsletters or social media we set up source tags so Store Insights report this traffic separately. In ongoing management we review visitors, page views and sales every month and rework pages that lag behind the others.
Why Brand Stores from TMG
Transparent models
Brand Store as a project
Building or rebuilding your store as a self-contained project. The price depends on the number of pages, modules and ASINs, on the imagery you already have and on how many languages the store appears in.
- Page plan from assortment and search data
- Design and copy for every page
- Build in the Store Builder with mobile QA
- Submission and approval by Amazon
Full-Service Growth Partner
The store as part of ongoing management: we maintain it together with PPC, listings and A+ Content and align it with your campaigns and the seasonal calendar.
- Store build and seasonal upkeep
- Sponsored Brands with the store as destination
- Listings and A+ Content from one team
- Monthly Store Insights review
We tailor every offer to the scope of your assortment and marketplaces: projects at a fixed price, ongoing management with a fixed management fee and no share of your ad spend.
Frequently asked questions about the Amazon Brand Store
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