Fashion Marketplace Image Requirements: Zalando, About You, Breuninger, OTTO

Product images are the most important conversion lever on fashion marketplaces. Over 75% of purchase decisions are made visually, yet image quality remains a top reason for content rejections.

Selling on Zalando, About You, Breuninger, and OTTO means mastering four different rule sets. This article breaks down all four DACH fashion marketplaces. The complete guide is available as a free PDF download.

Comparison at a Glance

Format and Resolution

• Zalando: 4:5 portrait, min. 2,000 x 2,886 px, 72 dpi, max. 20 MB
• About You: 3:4 portrait, min. 1,500 x 2,000 px, 96 dpi, max. 2 MB
• Breuninger: 3:4 portrait, min. 1,500 x 2,000 px, 72 dpi, max. 40 MB
• OTTO: ~1:1.14 portrait, min. 1,790 x 2,200 px, 72 dpi, max. 20 MB

Background Colors

• Zalando: White (#FFFFFF)
• About You: Light gray (#F4F4F5), auto-adjusted
• Breuninger: Beige (#FBF3E3), models must be cut out
• OTTO: White (#FFFFFF)

Pro tip: White background works for Zalando and OTTO. About You adjusts automatically. Only Breuninger needs separate cutout. All platforms: JPG/JPEG in sRGB only.

Zalando: The Standard-Setter

Uniform 4:5 format. Recommended: 2,000 x 2,886 pixels.

Required Views (2-5)

1. Front (Model): Required
2. Back view: Optional
3. Side view: Optional
4. Detail: Optional
5. Flatlay/Cutout: Optional

Diverse models, standing, frontal, natural. Rejected: cropped models, excessive movement, non-white backgrounds, text overlays.

About You: Strict File Size, Unique Background

3:4 format, 1,500 x 2,000 px, 96 dpi. Background auto-adjusted to light gray (#F4F4F5).

Views Shirts/Tops (2-5)

1. 1st Model View: Required
2. 1st Bust View: Required
3. Model Detail: Optional
4. Model Outfit: Optional
5. Model Back: Optional

Full face with appropriate cropping. Rejected: semi-face, eye-level cuts, cut-off hands/feet. Max file size only 2 MB!

Breuninger: The Outlier with Beige Background

3:4 format. Beige background (#FBF3E3) and strict posing rules make it most demanding.

Views Shirts/Tops (5 Required, up to 9)

1. Cutout Bust Front: Required
2. Front Model (Mouseover): Required
3. Back Model: Required
4. Detail on Model: Required
5. Color Swatch: Required. 80 x 80 px, JPG 80%

Straight, clean, casual, confident. No smiling. Main light upper left. Only marketplace requiring a mandatory color swatch.

OTTO: Similar to Zalando with Packshot

~1:1.14 format, min. 1,790 x 2,200 px. White (#FFFFFF).

Views (2-5)

1. Frontal view: Required
2. Packshot: Required. Color-matched to model shot
3. Back view: Optional
4. Detail: Optional

sRGB required. Shadows allowed. OTTO auto-places quantity badges.

Category Specifics

• Underwear: About You: no suggestive images. Breuninger accepts multipack displays
• Socks: Fewer views. About You 3-4, Breuninger 2-3, OTTO 3-4
• Sportswear: More dynamic poses allowed, no action shots. Zalando: same rules as regular clothing

Workflow: One Shoot for Four Marketplaces

1. Shoot on white background (Zalando + OTTO ready)
2. Highest resolution (min. 2,000 x 2,886 px), then downscale
3. Separate cutout for Breuninger on beige (#FBF3E3)
4. Compress for About You to under 2 MB
5. Color swatch (80 x 80 px) for Breuninger
6. Export correct aspect ratios: 4:5, 3:4, ~1:1.14

Tools like themarketplacetools.com can auto-adapt images. See also: Amazon product photos guide and AI product images.

Conclusion

1. Breuninger is the outlier with beige background, cutout requirements, unique cropping
2. About You has the strictest file size (2 MB)
3. Zalando and OTTO are most similar

Download the complete PDF guide. Need help? Our team supports your marketplace expansion.

Sources

• Zalando Partner Portal: Content Guidelines
• About You Partner Portal: Image Specifications
• Breuninger Partner Portal: Image Requirements
• OTTO Market: Content and Data
• Amalytix: Amazon Image Guidelines and Best Practices